Public Media &
Strategic Communications
Public Media &
Strategic Communications
Featuring narrative video editing, educational content, and strategic digital assets designed to inform, engage, and connect with diverse student and community audiences.
Featuring narrative video editing, educational content, and strategic digital assets designed to inform, engage, and connect with diverse student and community audiences.
Designed to make campus resources relatable and accessible, I produced weekly short-form video campaigns to help students navigate career guides, counselor advice, and professional opportunities. Conducting on-camera interviews and leveraging trending vertical formats, I translated complex university resources into engaging, bite-sized content across Instagram, TikTok, and Handshake.
Designed to make campus resources relatable and accessible, I produced weekly short-form video campaigns to help students navigate career guides, counselor advice, and professional opportunities. Conducting on-camera interviews and leveraging trending vertical formats, I translated complex university resources into engaging, bite-sized content across Instagram, TikTok, and Handshake.
Focused on elevating public broadcasting for regional audiences, my work centered on creating dynamic digital media assets for Northern California's public broadcasting network. I developed interactive movie trivia shorts, public safety graphics, and promotional event flyers that translated station programming into digestible, multi-platform content.
Focused on elevating public broadcasting for regional audiences, my work centered on creating dynamic digital media assets for Northern California's public broadcasting network. I developed interactive movie trivia shorts, public safety graphics, and promotional event flyers that translated station programming into digestible, multi-platform content.
Centered on youth-focused mental health advocacy, I assisted with video editing and post-production for educational content and campaign initiatives while interning remotely during my Fall 2025 semester in Barcelona. Working with raw footage and archival media files, I edited long-form content (Not Your Therapist) and a conference recap video—focusing on narrative pacing, visual aesthetics, and maintaining alignment with a sensitive brand voice.
Centered on youth-focused mental health advocacy, I assisted with video editing and post-production for educational content and campaign initiatives while interning remotely during my Fall 2025 semester in Barcelona. Working with raw footage and archival media files, I edited long-form content (Not Your Therapist) and a conference recap video—focusing on narrative pacing, visual aesthetics, and maintaining alignment with a sensitive brand voice.
Featured above is a short preview snippet from the Not Your Therapist episode I created.
Featured above is a short preview snippet from the Not Your Therapist episode I created.
From consistent weekly reels averaging 5K–22K+ views to a viral micro-internship reel reaching over 114K views, my work focused on driving student participation, boosting channel reach, and building trust through peer-to-peer digital storytelling.
From consistent weekly reels averaging 5K–22K+ views to a viral micro-internship reel reaching over 114K views, my work focused on driving student participation, boosting channel reach, and building trust through peer-to-peer digital storytelling.
From refreshing YouTube video thumbnails to streamline station branding to managing a cohesive Instagram content queue, my efforts focused on expanding digital reach, driving tune-ins for station programming, and maintaining a polished visual identity across public touchpoints.
From refreshing YouTube video thumbnails to streamline station branding to managing a cohesive Instagram content queue, my efforts focused on expanding digital reach, driving tune-ins for station programming, and maintaining a polished visual identity across public touchpoints.
From day one, Kayla demonstrated talent and ability to create quality content with creativity and attention to detail. It's been a pleasure working with such a talented and hardworking person, Kayla is a valuable addition to any team!
Kelly Olsen
Director of Marketing and Communications
From day one, Kayla demonstrated talent and ability to create quality content with creativity and attention to detail. It's been a pleasure working with such a talented and hardworking person, Kayla is a valuable addition to any team!
Kelly Olsen
Director of Marketing and Communications
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